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Island Def Jam Partners with TAG Body Sprays

Island Def Jam Music Group (IDJ) and Procter & Gamble's TAG brand announce the formation of a new hip-hop record label.

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By: TOM BRANNA

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Island Def Jam Music Group (IDJ) and Procter & Gamble’s TAG brand announce the formation of a new hip-hop record label, TAG Records. The new label will be led by hip-hop mogul Jermaine Dupri, who will act as president of the New York-based venture. As president, Mr. Dupri will set the creative vision for the label and play an integral part in identifying and developing its musical talent. TAG Record’s artists will be supported with a multi-million dollar marketing effort that...

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